PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Here’s Why Payment Considerations Are More Important Than Ever In Retail Marketing

Joseph Walent by Joseph Walent
August 9, 2017
in Analysts Coverage
0
Amazon Prime

Customer in a pub paying the business owner or waitress with a credit card to be processed on a handheld banking machine, focus to the attractive African American owner

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

 The ideal engagement of a widening segment of consumers is for the merchant to “get them”, to have a experience in a shop that aligns with the experience they are gravitated to when shopping online. This level of understanding extends all the way through to payments and post transaction check-in and review.

Incorporating payment solutions into an omnichannel strategy has been particularly difficult for brick-and-mortar retailers, who often don’t know who their customers are in-store.

“If you really look at the situation, most [physical] retailers have separate systems for ecommerce and POS,” says Steidl. “By combining that for the first time, they have a common pool of data to illuminate who customers are, regardless of where a purchase takes place.”

Mercator Advisory Group recognizes that a good deal of the payment industry consolidation activity in recent months have effectively created the combination of POS and e-commerce expertise. This trend is illustrated in the formalized acquisition offer of Vantiv for Worldpay. The combined expertise will be an asset to clients of each of the individual firms in delivering the customer experience through and following checkout.

Overview by Joseph Walent, Associate Director, Customer Interactions Advisory Service at Mercator Advisory Group

Read the full story here

Tags: Customer Retention
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    Google Wallet Expands Features

    Google Wallet Continues to Bet on Digital with Expanded Features

    June 2, 2023
    digital value

    How Embracing Digital Value Can Help Solve the B2C Payments Conundrum

    June 1, 2023
    instant payments, real-time payments, RTP

    Banks Developing Instant Payments Products in the U.S. Should Focus on Billers to Generate New Revenue Streams  

    May 31, 2023
    Digital Wallet Use Delivers on Convenience and Security

    Digital Wallet Use Delivers on Convenience and Security

    May 30, 2023
    5 Ways to Protect Your Financial Institution from a Cyberattack

    5 Ways to Protect Your Financial Institution from a Cyberattack

    May 26, 2023
    traditional banks

    How Traditional Banks Can Modernize Without Risk

    May 25, 2023
    identity fraud

    Javelin’s Identity Fraud Study Highlights the Changing Nature of Fraud

    May 24, 2023
    SASE, security-as-a-service

    Security-as-a-Service Secures
    Distributed IT Models

    May 23, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download this complimentary report from CSG Forte: