While this statistic should make Apple happy, I doubt Google or Samsung will be pleased. According to Statista, in June 2021 Apple iOS had a 53.66% market share. Parlaying that into a 92% share of “mobile wallet transactions” is remarkable. This disparity is not likely driven by acceptance since today merchants that accept NFC can accept all NFC based mobile wallets. No doubt Apple competitors will want to better understand the methodology used:
“The data was released in the company’s annual 2021 Debit Issuer Study, which was conducted by Oliver Wyman. It revealed that last year, there were around 2 billion payments completed using smartphone apps including Apple Pay, Samsung Pay, or Google Pay. That represents a 51 percent year over year increase, with Apple Pay taking a wide lead over its two top rivals.Mobile wallet transactions – Using Apple Pay
Samsung Pay comprised 5 percent of mobile wallet transactions, and Google Pay made up 3 percent.
The Pulse study also found that the average order value rose considerably last year when compared to 2019. Last year, the average order was $23 using this transaction method. However, in 2019, that figure was only $15, showing a 55 percent increase. While consumers made fewer in-person purchases, the data showed that the purchases that were made were larger, which was also attributed to pandemic spending trends.”
Overview by Tim Sloane, VP, Payments Innovation at Mercator Advisory Group
