As debit cards continue to play a central role in everyday financial transactions, understanding how many cards consumers hold offers valuable insight into spending habits and banking preferences. With the rise of digital wallets, neobanks, and reward-linked checking accounts, many individuals now carry more than one debit card to manage different aspects of their finances. This trend reflects not only increased consumer choice but also evolving strategies for budgeting, rewards optimization, and digital banking engagement.
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Data for today’s episode is provided by Javelin Strategy & Research’s Report: 2025 Instant Issuance Provider Scorecard
Number of Debit Cards Owned
- 59% of consumers who own debit cards have 1 card.
- 21% of consumers who own debit cards have 2 cards.
- 15% of consumers who own debit cards have 3-5 cards.
- 6% of consumers who own debit cards have 6 or more cards.
About Report
Fiserv leads the field in Javelin Strategy & Research’s first-ever Instant Issuance Provider Scorecard, recognized for its strong, fully integrated solution that spans the full customer journey. Entrust and Thales also achieved top-tier rankings, placing among the top three providers evaluated.
The scorecard is one of two evaluations in Javelin’s broader analysis of Instant and Digital Issuance Providers, covering eight major vendors: Alviere, B4B Payments, CPI Card Group, Entrust, FIS, Fiserv, Galileo, and Thales. This particular scorecard focuses on instant issuance offerings, rating them across 28 performance indicators within three key areas. These assessments are informed by Javelin’s extensive consumer research to reflect market needs and expectations.
