PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

How You Can Engage Customers More Through Mobile Wallet Marketing

Joseph Walent by Joseph Walent
August 22, 2017
in Analysts Coverage
0
Mobile apps concept in flat design style.

Mobile apps concept in flat design style.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

 Since they first appeared as an extension of pre-paid cards for specific merchants, the idea of the mobile wallet has been seen as a presenting an opportunity to maintain contact with regular consumers and generate more comprehensive understanding of their habits and peculiarities. Individualized product package offers and personalized recommendations based on both online and in-store behaviors drawn from in-house and third-party data sources provide merchants revenue generation engagement opportunities.

Chinese digital companies such as Alipay and WeChat have started to create rich customer engagement platforms, morphed from their mobile wallets. These platforms offer reach and opportunities for marketers to borrow mobile moments to better serve their customers. Alipay and WeChat have aggressively added sophisticated engagement features to their mobile wallets. The two feature-rich wallets support the entire customer lifecycle and have evolved into lifestyle platforms for Chinese consumers. WeChat’s social nature and Alipay’s commerce functions have created different wallet innovations that apply to different stages of the customer lifecycle. Chinese B2C marketing professionals are using the following functions to enable their marketing strategies.

Mercator Advisory Group recognizes the decidedly less consolidated organization of the digital service providers and e-merchants in Europe and the U.S. has kept similar “all-in-one” mobile payment platform development delayed. Financial institutions are well positioned to take advantage of this more fragmented eco-system acting as a conduit for merchants to consumers that have financial life profiles that have affinity with the merchants target personas, while preserving the consumers identity.

Overview by Joseph Walent, Associate Director, Customer Interactions Advisory Service at Mercator Advisory Group

Read the full story here

Tags: Customer RetentionMobile Wallets
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    Google Wallet Expands Features

    Google Wallet Continues to Bet on Digital with Expanded Features

    June 2, 2023
    digital value

    How Embracing Digital Value Can Help Solve the B2C Payments Conundrum

    June 1, 2023
    instant payments, real-time payments, RTP

    Banks Developing Instant Payments Products in the U.S. Should Focus on Billers to Generate New Revenue Streams  

    May 31, 2023
    Digital Wallet Use Delivers on Convenience and Security

    Digital Wallet Use Delivers on Convenience and Security

    May 30, 2023
    5 Ways to Protect Your Financial Institution from a Cyberattack

    5 Ways to Protect Your Financial Institution from a Cyberattack

    May 26, 2023
    traditional banks

    How Traditional Banks Can Modernize Without Risk

    May 25, 2023
    identity fraud

    Javelin’s Identity Fraud Study Highlights the Changing Nature of Fraud

    May 24, 2023
    SASE, security-as-a-service

    Security-as-a-Service Secures
    Distributed IT Models

    May 23, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download this complimentary report from CSG Forte: