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Know Your Options: The Different Ways to Reward Customers

Theresa McEndree by Theresa McEndree
December 16, 2016
in Industry Opinions
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American Express Introduces Enhanced Business Travel Account to Help Companies Manage the Reality of Business Travel - PaymentsJournal

Background from bank plastic cards. Figures on the card. Small depth of sharpness. Indoors. Horizontal format. Gray, green, yellow. Color. Photo.

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Americans want to be rewarded for their purchases, meeting professional goals, and a variety of other behaviors. Yet retailers, employers, and other organizations face a conundrum—people want rewards, but what kind? One size doesn’t fit all and it can be hard to keep up with the possibilities.

There are several popular payment tools available today that can accommodate different recipient preferences and redemption styles, including:

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Tags: Customer RetentionSelf Service and Convenience
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