Mercator sees 4 obstacles & 4 opportunities in mobile commerce:

Three trends are driving the increase in mobile payments: growth in eCommerce shopping, a saturated smartphone market, and market maturity/familiarity with mobile. Resulting in 4 obstacles & 4 opportunities:

Obstacles:

1. barely half of POS terminals are enabled for mobile payments, still
2. consumers are frightened over smartphone security consumers
3. ingrained habitual use of plastic
4. no incentives & rewards to change habits

Opportunities:

1. Fulfills shoppers on-demand & speed preferences
2. Additional sales channel beyond physical & online
3. Integrated features drive customer loyalty & sales
4. Flexibility of integrating multiple payment forms

Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – U.S. Mobile Payments Market Forecast, 2016–2025: Merchants Grow as Mobile Goes Mainstream