This article highlights push pay and prepaid solutions for casinos. However, these solutions can’t address the bigger problem: delivering a frictionless experience that address a multitude of regulations. Customers now expect payments to be invisible, and not just at a single game or even across the gaming floor. They expect a frictionless experience across the casino, including Keno, sports betting, lodging, dining, and many other unique venues. The global networks have specific rules that apply to each venue. They may even refuse to support some venues for certain payment methods, and that’s the tip of the iceberg.
Providing a friction-free guest experience while addressing network regulations, responsible gaming regulations, and banking regulations across all venues—while addressing gaming regulations across more up to 300 different jurisdictions—requires a centralized command and control structure. The article begins with a review of push payments and prepaid accounts and then mentions solutions from Global Payments, Everi Holdings, Konami Gaming, and IGT (International Gaming Technologies):
“Much of the discussion focused on a newly unveiled service called “smartsend” that uses Mastercard Send to send funds instantly to a bank account, prepaid card or mobile wallet.
While several gaming services companies demonstrated digital payment tools during the gaming expo, NRT Technology, a hardware and software provider, demonstrated smartsend at a self-service kiosk on the trade show floor. In developing smartsend, NRT Technology teamed with AptPay, a fintech processor.
The partners created smartsend to allow casinos and online gaming sites to instantly disburse winnings to a player’s bank account, prepaid card or mobile wallet.
The key difference between smartsend and other disbursements solutions is that the service is available 24/7, including evenings and weekends, AptPay stated in an October announcement.
“Being able to transact within seconds and knowing that there’s the highest level of security in a transaction is something you can’t replace,” Nasr Sattar, senior vice president of innovation at NRT Technology, said during the education session. “The transaction is truly safe and secure.”
“This is a rail that didn’t exist a day ago, and that’s a big moment,” he said.”
Overview by Tim Sloane, VP, Payments Innovation at Mercator Advisory Group
