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Data for today’s episode is provided by Mercator Advisory Group’s Viewpoint: International Prepaid Market Developments and Growth Trends
Number of Cashless Transactions by Region:
- In 2016, Europe had 154.8 billion cashless transactions, narrowly beating out North America.
- That same year, North America had 150.6 billion cashless transactions.
- Asia came in third in 2016, with 126.5 billion cashless transactions.
- Latin America lagged behind, with just 40.9 billion cashless transactions in 2016.
- All four regions experienced noticeable growth in the number of cashless transactions between 2016 and 2020.
- By 2020, Asia had dramatically more cashless transactions than any other region in the world.
- Europe had the second highest number of cashless transactions in 2020, widening the gap between North America.
Mercator Advisory Group’s most recent report, International Prepaid Market Developments and Growth Trends, reveals some of the most important trends within the global prepaid market.
The international prepaid market is booming, but it is not expanding at the same rate everywhere. In emerging markets in Latin America and Asia, where consumers have more limited access to other forms of cashless payments, prepaid cards serve an important role in daily life. As e-commerce and demand for non-cash payment types rises in these regions, prepaid cards are experiencing profound growth.
On the other hand, in regions where prepaid markets are well established—namely Europe and North America—legislators are cracking down on fraud associated with prepaid cards. New regulations may threaten the growth of prepaid card markets in these regions.
Across all regions, prepaid card markets have found new use cases in recent times and there is a great deal more growth to be had within the market.
“The prepaid market is witnessing sustained and significant growth throughout the world, with an average estimated CAGR of 13% through the year 2023. As e-commerce spreads globally and demand grows for cashless payment methods, prepaid cards stand to benefit. Government initiatives in support of transitions to cashless payments are numerous,” states Laura Handly, analyst at Mercator Advisory Group, and the author of the report.