A recent Mercator Advisory Group report authored by Karen Augustine shows that when asked the question, “During the past 12 months have you ordered anything online or through a mobile app for pickup in a store or restaurant?” 48% of individuals aged 18 to 34 said they have ordered an item online through their browser on a PC or laptop and then pick that item up in store or a restaurant. Interesting Lee though when asked how often they use this type of service of order ahead and pick up in stores only 16% of individuals aged 18 to 34 said they use the service daily or more often.
