Income drives smartphone operating system use more than education in Canada.
Higher earners in Canada are significantly more likely to be users of iOS, with more than 50% of the demographic utilizing an Apple device.
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Data for today’s episode is provided by Mercator Advisory Group’s Report: 2022 North American PaymentsInsights: Emerging Payments and Technology – Navigating the Digital Divide in Canada
Top Smartphone Operating System Usage in Canada
- 40% of Canadians making less than $75K use the Android OS.
- 53% of Canadians making more than $75K use iOS.
- 41% of Canadian with no college degree use the Android OS.
- 43% of Canadians with a college degree use iOS.
Mercator Advisory Group’s most recent report, 2022 North American PaymentsInsights: Emerging Payments and Technology – Navigating the Digital Divide in Canada, analyzes the impact of technology within Canada on current and future behavior. The report reveals significant impacts that income and education have on both adoption of technology and forward-looking preferences.
The emergence of new technologies consistently shines a spotlight on societal progress, but the shadow cast by that spotlight leaves many underserved communities behind in the effect commonly referred to as the digital divide. The digital divide manifests in many ways, including by income, education, employment, or geography. the digital divide. Throughout this report, we will refer to Mercator Advisory Group’s recent survey on emerging payments and technology to uncover areas where there is a higher propensity for Canadians to be interested in or use technology as indicated by either income or education levels as well as areas where the divide has either closed or does not exist.