Synchrony’s digital tools and industry expertise support Mattress Firm’s omni-channel customer journey and experience
HOUSTON and STAMFORD, Conn., January 21, 2021 – Synchrony (NYSE: SYF), a premier consumer financial services company, and Mattress Firm, the nation’s largest specialty mattress retailer, today announced the renewal of their strategic partnership. Under the multi-year agreement, Mattress Firm will continue offering Synchrony’s financing program and solutions. Leveraging digital tools and analytics, Synchrony is helping to optimize the transactional phase of Mattress Firm’s omni-channelcustomerjourney to deliver a seamless user experience for shoppers.
Launched in April 2016, Synchrony’s consumer financing options are available for online and in-store purchases at 2,400 Mattress Firm stores in the United States. Qualifying cardholders enjoy special financing, online and mobile account management, savings and discount offers, and access to previews and events.
Synchrony and Mattress Firm continue to partner to enhance the consumer shopping experience using data analytics, customer feedback and design efforts.
Mattress Firm’s accelerated digital transformation, which has been critical throughout the pandemic, has helped the Company serve 3.5 million customers, the most in company history, in its last fiscal year which ended in September 2020. In conjunction with partners like Synchrony, customers can shop and apply for credit when, where and how they want. With expanded payment and financing options, Mattress Firm can now offer customers more purchasing power and enhanced experiences to meet the increased demand for direct-to-consumer products, such as bedding, children’s furniture and pajamas.
“Evolution is crucial for our industry, especially with the changing retail landscape due to the pandemic,” said John Eck, President and CEO of Mattress Firm. “The combination of our customer-centric mindset and Synchrony’s financial expertise and differentiated customer experience, ensures our customers can shop safely and confidently at every stage of the purchasing process. Together, we’ve created a more seamless customer journey and enriched cardholder experience.”
“Synchrony’s flexible financing solutions and innovative business tools support Mattress Firm’s commitment to meet its customers at the moments that matter most in their purchasing journey,” said Brian Doubles, president, Synchrony. “Our suite of digital capabilities for simplifying financing at the point of sale creates more purchase options for customers and empowers Mattress Firm to convert more prospects, expand customer loyalty and engagement and grow its business. We look forward to many more years as a strategic partner of Mattress Firm.”