Entrepreneurs bring tremendous enthusiasm and energy to building their businesses, but they’re often less excited about the everyday—yet essential—tasks like building the infrastructure needed to accept and send payments. When they do tackle those tasks, they usually discover they’re far more complicated than expected.
That’s why more startups are turning to outside partners to help them build remittance platforms. In a PaymentsJournal Podcast, Avinash Chidambaram, Founder and CEO of Cybrid and James Wester, Co-Head of Payments at Javelin Strategy & Research, discussed how these partners can help growing businesses with everything from compliance to building payment applications.
Complications Abound
There’s much more to a remittance platform than simply collecting payments. Building one typically requires significant and expensive developer resources, particularly in early-stage startups and expanding fintechs without existing systems.
Challenges include onboarding, Know Your Customer (KYC) requirements, compliance, and other features that can affect or delay a launch. Further, these requirements vary depending on the business, so it’s difficult to copy a playbook across an industry. Sending stablecoins across borders, for instance, presents fraud and KYC challenges that are very different from those facing a local hardware store or even a domestic-only bill pay platform.
The challenges of sending and receiving payments across borders are already complex, and they are made worse by the fact that companies must adhere to the unique compliance requirements in every jurisdiction involved. A startup that has found customers halfway around the world has enough on its plate without also navigating the complexities of remittance infrastructure in every market where it operates.
“What surprises people when they start looking at remittances or cross-border [transfers] is that all the complexities that you have in payments in one market are now multiplied for every market that you’re trying to go into,” said Chidambaram. “You have to think about all of those rules, all of those regulations, all of the requirements, all the compliance things across every different corridor.”
Rather than outsourcing to a service provider, which can get expensive, a key unlock is to work with technology vendors that handle the compliance posture on your behalf. Not only can experienced partners take the burden off a business’ shoulders, but they can also manage these issues more efficiently and cost-effectively.
“Go do the stuff that you do well, go build your business,” said Wester. “You don’t need to be paying attention to the regulatory happenings in a particular jurisdiction that you may be dealing in or sending monies to. Let somebody else do that because that’s the part where it’s changing.”
Solving the Same Problems
Despite operating in different markets, remittance and B2B companies face similar challenges. For instance, both require significant data collection on users, called KYC for individuals or KYB for businesses. This data is necessary for compliance reasons, but handling sensitive personal information is also a risk to individual businesses. Again, this is where a technology vendor can help; pre-built APIs make this data collection easier and more secure, with fewer developer resources required.
Given the rapid pace of change in payments, organizations must continually adapt to new requirements. Speed, in particular, has become ever more important in B2B payments as suppliers have come to expect real-time transactions whenever possible. And in today’s global economy, payments now move through a 24/7 cycle.
Consider a company purchasing goods from China. It must manage everything from payment timing to constantly fluctuating foreign exchange rates. Rather than manage all of that internally, many organizations find it easier to rely on partners that have already solved these challenges.
“We realized we’re already helping other customers make payments to China,” said Chidambaram. “So why wouldn’t we take that information and bundle it all together? The network effect isn’t just having more endpoints. It’s also experiencing all those pain points, learning from everybody else’s experience, because I think generally that’s going to be good for all of us. The rising tide will lift all boats.”
Drawbacks of Infrastructure Vendors
Of course, not every outside partner offers the same level of support. Many businesses turn to infrastructure vendors to power money movement. The challenge is that these providers typically focus on the underlying technology, leaving implementation and the front-end user experience to the client.
“It’s pretty straightforward to get the basics in place,” said Chidambaram. “But it doesn’t necessarily directly fit the setup for a particular jurisdiction, and it doesn’t necessarily meet the strict compliance requirements and standards in the jurisdictions that we operate in.”
Some organizations have relied on open-source repositories or the growing array of AI tools. While both can provide the basic building blocks, they often fall short as businesses scale and their requirements become more sophisticated.
Another issue is fraud and risk considerations, which can require reserve funding.
“If there’s money lost [due to fraud], we’re just going to take it from [reserve funds],” said Chidambaram. “It’s an actual direct cost to those entrepreneurs and to those companies because they don’t have anyone helping them manage any of that risk.”
Final Takeaways
The core message for any organization developing an international remittance or B2B payments platform is to find a partner that approaches the challenge holistically, freeing the business to focus on growth. The right partner can manage capabilities that may not initially seem like competitive differentiators, such as liquidity management and 24/7/365 money movement.
The most optimal B2B payment platforms deliver a stronger, more seamless payment experience for everyone who uses their applications. Given the size and complexity of many B2B payments, every aspect of the transaction has become increasingly important. Similarly, the best remittance platforms automate the necessary things that don’t provide competitive differentiation, like KYC collection, but prioritize their developer time on building market-leading user experiences.
“The devil is in the details,” said Wester. “The messy stuff may be that 10% that you didn’t know you needed to pay attention to. You got 90% of the way there, but it was the 10% that you missed that will get you fined or will get you shut down or will lose a partner.”
Chidambaram added: “We’ve made it easy for you to go beyond the core infrastructure of minting a stablecoin and sending it to a wallet. We are empowering entrepreneurs so that they don’t have to worry about the payment side of it anymore. My advice is if you are an entrepreneur or a startup and your business is do not do payments, go do the thing that you do.”
