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The Rise of Mobile Order & Pay at QSRs:

By PaymentsJournal
July 8, 2021
in Credit, Debit, Merchant, Mobile Payments, Truth In Data
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Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left of your screen to receive notifications as soon as the episode publishes.

Data for today’s episode is provided by Mercator Advisory Group’s Report: Lifestyle Commerce Drives Expanding Mobile Sales Channel for Merchants

The Rise of Mobile Order & Pay at QSRs: 

  • In 2020, Starbucks reported that 22% of its Q3 revenue came through its mobile app.
  • 49% of Chipotle’s Q3 2020 sales were digital.
  • Burger King, Chick-Fil-A-, Chipotle, Dominos, and other QSRs reported digital sales represented 20% to 50% of total sales in Q3 2020.
  • Mercator estimates the U.S. 2020 mobile order & pay market represented $57.6 billion.
  • A $57.6 billion U.S. mobile order & pay market translates to 24% of total QSR sales.
  • This is nearly double the $33.3 billion mobile order & pay market, and corresponding 13% of total QSR sales, seen in 2018.

About the Report

Lifestyle commerce is a prime mover of the customer experience journey that includes using mobile apps and payments as a key channel for retail shopping. It’s not only that e-commerce has grown, but more significantly, that mobile technology plays a larger role in the checkout process both for remote and proximity payments. Mobile use for pre-buy research and payments is a greater part of retail sales than much of the conventional wisdom now believes. A new research report from Mercator Advisory Group, Lifestyle Commerce Drives Expanding Mobile Sales Channel For Merchants, focuses on how retailers can leverage consumer mobile usage.

“Mobile is increasingly the go-to choice for shopping, ordering, and paying for many consumers. Mobile devices enhance the customer experience and provide merchants more opportunities to connect with consumers whether in-store or online,” commented Raymond Pucci, Director, Merchant Services Practice at Mercator Advisory Group, the author of this report.

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Tags: Burger KingChick-fil-AChipotleMerchantMerchantsMobile AppMobile OrderingMobile PaymentsQSRStarbucksTruth In Data

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