Younger consumers, particularly millennials and Gen Z cardholders, show the strongest interest in mobile app card controls. Features such as the ability to lock or unlock cards, receive transaction alerts, and manage spending directly from a smartphone tend to resonate most with consumers in the 18–34 age segment, who are generally more comfortable using mobile banking and digital financial tools.
Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – U.S. Consumers and Credit: Playing the Rewards Game
About the report
The most recent Insight Summary Report from Mercator Advisory Group’s biannual CustomerMonitor Survey Series, titled U.S. Consumers and Credit: Playing the Rewards Game, reveals that bank-issued rewards programs are becoming more valuable. When considering applying for a new credit card, consumers are more likely to visit their primary financial institution and consider it more valuable than searching online at other financial institutions or at an aggregator site.
