PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Industry Opinions
  • Faster Payments
  • News
  • Jobs
  • Events
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Industry Opinions
  • Faster Payments
  • News
  • Jobs
  • Events
No Result
View All Result
PaymentsJournal
No Result
View All Result

What Are the Biggest Brands behind Retail Mobile Apps Resurgence?

PaymentsJournal by PaymentsJournal
November 25, 2019
in Mobile Payments, Truth In Data
0
1
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left corner of your screen to receive notifications as soon as the episode publishes.

Data for today’s episode is provided by Mercator Advisory Group’s report – Mobile Payments: Making a Comeback

What Are the Biggest Brands behind Retail Mobile Apps Resurgence?

  • After seeing use by 37% of smartphone owners in 2016, retailer apps declined in use in both 2017 & 2018
  • In 2019, retailer app usage jumped to new heights with 39% of smartphone owners using one
  • The single most popular retailer app? You guessed it: Starbucks
  • 22% of smartphone owners used the Starbucks wallet in 2019, a 7% increase over 2018
  • The second most popular retailer wallet is McDonalds, 14% of smartphone owners purchased in 2019
  • 13% of smartphone owners have used Walmart’s wallet in the past 12 months, 12% Target’s
  • Dunkin Donuts is the 5th most popular retailer wallet with half (11%) the usage of Starbucks (22%)

About this report

Mercator Advisory Group’s most recent consumer survey report, Mobile Payments: Making a Comeback, from the bi-annual North American PaymentsInsights series, reveals that the use of mobile wallets by U.S. consumers has rebounded to 2016 levels or higher after a two-year decline.

The use of any mobile payment has increased from 48% in 2018 to 60% in 2019. In comparison, in 2016 53% reported using a mobile wallet. Similar findings are seen when usage of universal mobile payment and digital services wallets like Apple Pay and Google Pay is separated from usage of retailer-specific wallets like those of Starbucks and Walmart.

Online service providers with built-in payments like Uber and Airbnb have also seen impressive growth from 2018 (36% vs 28%).

Mobile is increasingly becoming a major part of consumer shopping in the U.S. Six in 10 report either browsing or shopping via mobile device in 2019. Mobile shopping is much more common among younger adults than others. For example, 57% of consumers 18 to 34 years or age have purchased a product or services through their smartphone compared to 19% of those 65 or older.

The use of conversational interfaces through a device like a smartphone or smart speaker is currently relatively low. Two in 10 (22%) use the conversational interface on their smartphone and about 1 in 10 (12%) are using a smart speaker. The use of these interfaces for payment transactions (bill pay, ordering food, and purchasing goods and services) still has room to grow.

Mobile Payments: Making a Comeback, the latest report from Mercator Advisory Group’s Primary Data Service, is based on a sample of 3,002 U.S. adults surveyed in the annual online Payments survey of Mercator’s North American PaymentsInsights series, conducted in June 2019.

The study highlights consumers’ use and interest in mobile devices, the use of mobile wallets, how people use mobile wallets to shop, and the use of conversational interfaces.

“There was a lot of hype around the release of mobile wallets a few years ago and, once people started using them, they may have encountered spotty acceptance of mobile payments and app difficulties and stopped using them. We are seeing a resurgence of usage in 2019 with increased acceptance at the point of sale, increased online use, and increased customer comfort,” stated the author of the report, Peter Reville, director of Primary Data Services at Mercator Advisory Group, which includes the North American PaymentsInsights series.

This report in slide form is 55 pages long.

Companies mentioned in the survey results shown include: Airbnb, Amazon, Apple, Booker, Chase, Fandango, Google, Lyft, OpenTable, Samsung, Uber, and Wells Fargo.

Summary
What Are the Biggest Brands behind Retail Mobile Apps Resurgence?
Title
What Are the Biggest Brands behind Retail Mobile Apps Resurgence?
Description

Mobile is increasingly becoming a major part of consumer shopping in the U.S. Six in 10 report either browsing or shopping via mobile device in 2019. Mobile shopping is much more common among younger adults than others. For example, 57% of consumers 18 to 34 years or age have purchased a product or services through their smartphone compared to 19% of those 65 or older.

Tags: Dunkin DonutsMcDonaldsMerchantMobile AppMobile PaymentsStarbucksTargetWalmart
1
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
Analyst Coverage, Payments Data, and News Delivered Daily
Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

Must Reads

Unpacking the ACH Network’s Significant Growth

Unpacking the ACH Network’s Significant Growth

December 6, 2019
Mastercard Leverages Active Biometrics to Secure More than Just Payments

Mastercard Leverages Active Biometrics to Secure More than Just Payments

December 5, 2019
Hey Issuers, Big Tech Is Coming. Here’s How to Compete

Hey Issuers, Big Tech Is Coming. Here’s How to Compete

December 4, 2019
Understanding Mastercard’s Approach to Real-Time Payments

Understanding Mastercard’s Approach to Real-Time Payments

December 3, 2019
How Volante Technologies and The Clearing House Are Making It Easier to Benefit From Real-Time Payments

How Volante Technologies and The Clearing House Are Making It Easier to Benefit From Real-Time Payments

December 2, 2019
Why Risk Management In Finance Is A Tech Matter

Why Risk Management In Finance Is A Tech Matter

November 27, 2019
‘Tis the Season for Holiday Cheer and… Fraud?

‘Tis the Season for Holiday Cheer and… Fraud?

November 26, 2019
Blurring the Lines between Tech and Banking

Blurring the Lines between Tech and Banking

November 25, 2019

Connect With Us

  • Advertise With Us
  • About Us
  • Terms of Use
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Industry Opinions
  • Faster Payments
  • News
  • Jobs
  • Events

© 2019 PaymentsJournal.com

  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Industry Opinions
  • Faster Payments
  • News
  • Jobs
  • Events
No Result
View All Result