Where Are Consumers Redeeming Gift Cards?

– 33% at an online-only retailer

– 21% at a mass merchandiser or discount retailer

– 14% at department stores

– 12% at fast food restaurants

– 11% at coffee shops

– 11% at apparel stores

Data for this episode of Truth In Data was provided by Mercator Advisory Group’s report – Consumers and Prepaid: Shifting Toward Digital