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Data for today’s episode is provided by Mercator Advisory Group’s report – Biometrics: Driven by Standardized Authentication, Adopted by Consumers.
Which Biometric Authentication Are Consumers Most Comfortable Using for Payment?
- It’s very narrow, but consumers are still most comfortable with passwords over fingerprint.
- Specifically, consumers (34% in 2019) are most comfortable with passwords of more than 4 digits.
- Very close behind, 32% of consumers are most comfortable with fingerprint ID.
- Oddly, in 2016 and 2017 consumers narrowly preferred fingerprint ID (38%) to passwords of 4+ digits (34%).
- About a quarter of consumers are most comfortable with password 4 digits or less.
- Facial recognition as ‘most comfortable’ jumped from 12% in 2018 to 17% in 2019.
- 18% of consumers are most comfortable with no authentication… wow.
In recent years, user authentication based on biometrics (biometric authentication) has become a new method for consumers to open their smartphones and select mobile apps. Mercator market research indicates biometric use is increasing even as consumers adopt a greater variety of methods choosing among fingerprint, facial recognition, and voice recognition. Biometrics are important because they utilize new mobile security hardware and software to revamp authentication, lower the risk of fraud, address the mandates of the European Union’s revised Payment Services Directive (PSD2), and induce changes in consumer behavior.
Mercator Advisory Group’s latest research report, Biometrics: Driven by Standardized Authentication, Adopted by Consumers, provides consumer sentiment, adoption rates, and forecasts on biometric authentication methods, both to unlock smartphones and for payment authentication. Additionally the report examines the FIDO Alliance, discussing how it has standardized authentication and the implications for biometrics and payments.“Authentication using biometrics is rapidly being adopted by consumers, in part as a result of hardware manufacturers enabling its use, and in part because the standard for authentication created by the FIDO Alliance has increased the ease with which authenticators can utilize the mobile biometrics over the web and decrease authentication friction for consumers,” comments David Nelyubin, Research Analyst at Mercator Advisory Group and co-author of the report.