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Why Does Credit Card Adoption Struggle in LATAM?

PaymentsJournal by PaymentsJournal
July 23, 2019
in Credit, Truth In Data
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Don’t miss another episode of Truth In Data! Click on the red bell in the lower left corner of your screen to receive notifications as soon as the episode publishes.

Data for today’s episode is provided by Mercator Advisory Group’s report – Credit Cards in Latin America and Caribbean: Financial Inclusion with Risk and Opportunity

  • The simple explanation is that the interest rates are skyrocketing, up to 270% in Brazil June 2019
  • But the interest rate is driven by the default rate, also very high, often approaching 35%
  • In developed markets with credit bureaus & scoring, normal default rates are 3.5% supporting interest rates between 12-25%
  • Accordingly, only 12% of the LATAM populace carry a credit card and 41% carry a debit card
  • By 2023, Mercator anticipates 23% of LATAM populace to carry credit and 52% a debit card in 2023
  • Factors contributing to low financial inclusion include:
  1. Economies built on informal cash trade
  2. Distrust of banks
  3. Poor access & high bank fees

About the report

Latin America is a hotbed of payment fintechs with successful start-ups like Mercado Pago, PagSeguro, and Rappi offering free digital accounts, but will these nonbanks outpace the banking relationship? The analysis presented in Mercator Advisory Group’s latest research report, Credit Cards in Latin America and the Caribbean: Financial Inclusion with Risk and Opportunity, recognizes opportunity but warns that infrastructure can be a limiting factor in this 20-country market.

Readers will understand the challenges that bank card issuers face and how card network revenue has lagged in the market. The report’s author explains how banks and vendors can navigate the changing market.

“Most adults in Latin America have a Mercado Pago or PagSeguro free digital account,” comments the author of the research report, Brian Riley, Director, Credit Advisory Service at Mercator Advisory Group. “That does not mean everyone has a bank account, but new payment options make it easy to transact outside of the banking realm. Yet strong domestic and global credit card issuers operate in the market.” He continues: “There is plenty of room for growth, but risk management must contend with high default rates, unacceptable fraud levels, and a credit model that is not designed to let households comfortably revolve consumer credit card debt. Interest rates are sky high to offset operational and fraud risk.”

This research report contains 31 pages and 15 exhibits.

Tags: Credit CardLatin America
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