ZipLine today announced that RaceTrac will leverage its private label debit platform to launch RaceTrac Debit Cards in 140 convenience stores in the Dallas-Fort Worth area. By providing its consumers with branded debit cards and fuel discounts, RaceTrac will build its brand loyalty with every gas purchase.
“At RaceTrac, we believe that guests should have the freedom of choice,” said Melanie Isbill, Chief Marketing Officer of RaceTrac. “We’re excited to provide our guests with another great payment choice to make shopping with us simpler and more enjoyable through RaceTrac Debit.”
Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and owns over 800 convenience store locations across the South under the RaceTrac and RaceWay brands. While operating under its mission of making people’s lives simpler and more enjoyable, RaceTrac stores offer guests an affordable one-stop-shop featuring a wide selection of food and beverage favorites, as well as Swirl World frozen desserts, freshly-ground, freshly-brewed coffee, and competitively-priced fuel.
ZipLine helps merchants build consumer loyalty and market share with private label debit, rewards, and gift card programs. With a single platform for personalized rewards and branded debit payment, ZipLine’s clients strengthen their consumer relationships while saving on interchange fees. ZipLine’s clients include top brands like Circle K, Speedway, Irving, Big Y, Lord + Taylor, Saks Fifth Avenue, and Chico’s. The company has locations in Portland, Maine, and Deerfield Beach, Florida.