Mobile commerce has become a central component of the modern retail experience, transforming how consumers research products, shop, and complete purchases. Research from Mercator Advisory Group identifies several factors accelerating this shift, including changing consumer behaviors following the pandemic, growing adoption of contactless payments, increased accessibility of mobile technologies, and the expanding role of smartphones in everyday purchasing activities. As mobile devices become the preferred channel for many shopping journeys, merchants have new opportunities to engage customers, streamline checkout experiences, and strengthen brand loyalty through lifestyle commerce strategies.
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Data for today’s episode is provided by Mercator Advisory Group’s Report: Lifestyle Commerce Drives Expanding Mobile Sales Channel For Merchants
6 Key Dynamics Influencing Mobile as a Commerce Channel:
- COVID-19 has accelerated payment behavior changes.
- Contactless payments are becoming more mainstream.
- Accessibility mandates ensure anyone can take advantage of mobile commerce.
- More day-to-day purchasing can be accomplished with a mobile phone.
- Digitization drives easy merchant adoption of payment technology.
- Demographics favor increased mobile device usage.
About Report
Lifestyle commerce is a prime mover of the customer experience journey that includes using mobile apps and payments as a key channel for retail shopping. It’s not only that e-commerce has grown, but more significantly, that mobile technology plays a larger role in the checkout process both for remote and proximity payments. Mobile use for pre-buy research and payments is a greater part of retail sales than much of the conventional wisdom now believes. A new research report from Mercator Advisory Group, Lifestyle Commerce Drives Expanding Mobile Sales Channel For Merchants, focuses on how retailers can leverage consumer mobile usage.
“Mobile is increasingly the go-to choice for shopping, ordering, and paying for many consumers. Mobile devices enhance the customer experience and provide merchants more opportunities to connect with consumers whether in-store or online,” commented Raymond Pucci, Director, Merchant Services Practice at Mercator Advisory Group, the author of this report.
