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- Contrary to popular belief, consumers still do the majority of their shopping in stores
- According to the latest U.S. Census statistics, about 10% of all retail volume is via e-commerce
- When people do not shop online they often report that delivery cost, price, availability and delivery time are the top barriers
- Regardless of the method of shopping, consumers are using digital tools to enhance the shopping experience
The data provided for this episode of Truth In Data is a preview of an upcoming report from Mercator Advisory Group – Mercator CustomerMonitor Survey Series Digital Banking Report to learn more, please contact Peter Reville, Director, Primary Research Services