Truth In Data

- 33% at an online-only retailer - 21% at a mass merchandiser or discount retailer - 14% at department stores...

- In one year, awareness of these websites declined 9% - Less than half of consumers know they exist -...

- 47% of consumers prefer to receive cash vs. prepaid cards as gifts - 17% prefer a general purpose gift...

39% of buyers give retail-specific gift cards as presents But a lot - 28% - buy gift cards for the...

Three trends are driving the increase in mobile payments: growth in eCommerce shopping, a saturated smartphone market, and market maturity/familiarity...

Overall, prepaid card purchasing as stabilized to 2014's level of 56% of consumers having bought one in the last year....

While correlation does not mean causation, consumers using these payment types and payment habits are also the consumers being turned...

73% of consumers have an account at a full-service bank with branches 31% of consumers bank with a credit union...

Although people turned down for a bank account are more likely to be GPR card users, most prepaid card users...