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Data for today’s episode is provided by Mercator Advisory Group’s Report: Buyer PaymentsInsights: Payment Methods-Consistency and Flexibility
Consumer Adoption of Voice-Activated Payments is Tepid:
- Voice-activated, conversational platforms are used mostly by consumers via smartphones.
- Otherwise, most consumers rarely or never use voice activated payments.
- 38% of consumers make voice-activated payments via smartphone regularly or occasionally.
- 25% of respondents make voice-activated payments using a Bluetooth mobile phone connection or any other voice technology connected to their car regularly or occasionally.
- 22% of consumers make voice-activated payments with a smart speaker or hub regularly or occasionally.
- 19% of consumers make voice-activated payments via a tablet regularly or occasionally.
About Report
Mercator Advisory Group’s most recent consumer survey report, Buyer PaymentsInsights: Payment Methods-Consistency and Flexibility, from its annual Buyer PaymentsInsights series, examines U.S. consumers’ payment habits while shopping for goods and services in-store and online.
The report, which is based on an online consumer survey administered to 3,003 U.S adults between May 21 and June 22, 2021, covers the buyer experience and includes questions that explore consumers’ preferred payment methods, most trusted payment type for information security, knowledge of cryptocurrency, and many more payment-related subjects.
Various aspects of how American consumers interact with the payments’ ecosystem are brought together to highlight key trends in consumer behavior, preferences, and motivations, influenced by consumer perceptions and experiences with payment-related issues associated with payment options in a rapidly changing payment environment.
Readers will be presented with a detailed analysis of the impact of demographic characteristics on consumer behaviors and inclinations, general consumer trends, as well as actionable insights for industry players to consider.
“With so many fraud events associated with payment transactions, information security is at the forefront of many consumers’ minds when shopping in stores or online. As the data shows, consumers prefer a consistent payment method that they trust to ensure information security. Yet at the same time, it’s important to them that retailers provide flexible payment options to address the need for shopping convenience,” said Amy Dunckelmann, Vice President of Research Operations at Mercator Advisory Group.
