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Data for today’s episode is provided by Mercator Advisory Group’s Report: 2021 U.S. North American PaymentsInsights: Subscriptions, Bill Pay, and Consumer Fraud Experience
Consumers in Younger Age Cohorts More Likely to Have Subscriptions:
- 86% of adults ages 18-34 hold a subscription to a service, compared to just 69% of adults 55+.
- 59% of adults ages 18-34 hold a video streaming subscription, compared to just 35% of adults 55+.
- 43% of adults ages 18-34 hold a music streaming subscription, compared to just 10% of adults 55+.
- 18% of adults ages 18-34 hold a software subscription, compared to just 8% of adults 55+.
- An exception to this trend is news and magazine subscriptions: older respondents are more likely to subscribe to these services.
- 20% of adults 55+ subscribe to a news service or magazine, compared to just 12% of adults ages 18-34.
Mercator Advisory Group has released a new primary research report titled 2021 U.S. North American PaymentsInsights: Subscriptions, Bill Pay, and Consumer Fraud Experience, summarizing findings from the North American PaymentsInsights survey of 3,001 U.S-based adults. The report aims to highlight the key findings from the survey as they relate to consumer experience with subscriptions, bill pay, and fraud. The report brings together various aspects of how U.S. consumers interact with the payments ecosystem to pay for subscriptions and recurring bills, as well as their experiences with fraud in the past year. The report highlights consumers’ experience and attitudes towards various fraud events, which have seen increased relevance with the radical expansion of card-not-present transactions during the pandemic. Readers are presented with summary findings regarding consumer behaviors and inclinations, as they vary across different demographic cohorts of consumers.
“The accelerated expansion of online shopping and the associated rise in card-not-present transactions during the pandemic has led to an increased incidence of fraud events. This makes it vital for card networks, issuers, financial institutions, merchants, and other players in the payments space to update their fraud prevention solutions to maintain consumer confidence in the safety of their products.” – Amy Dunckelmann, Vice President, Research Operations, Mercator Advisory Group.