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Data for today’s episode is provided by Mercator Advisory Group’s Report: 2021 U.S. North American PaymentsInsights: The State of the Consumer Market – Prepaid/Gift, Credit, and Debit Cards
Frequent Events Associated with Redeeming Retailer-specific Gift Cards:
- 53% of retailer-specific gift card users report using the entire value of the card in one shopping trip.
- 50% of retailer-specific gift card users report using the entire value of the card within one month of receiving it.
- 41% of retailer-specific gift card users report visiting the store and spending more than the value of the card.
- 35% of retailer-specific gift card users report using the gift card in multiple shopping trips.
- 33% of retailer-specific gift card users report visiting the store more often.
- 33% of retailer-specific gift card users report spending more than they normally would.
About Report
Mercator Advisory Group has released a new primary research report titled 2021 U.S. North American PaymentsInsights: The State of the Consumer Market – Prepaid/Gift, Credit, and Debit Cards, summarizing the findings from the Summer 2021 North American PaymentsInsights survey of 3,001 U.S-based adults. The report aims to highlight the key findings from the survey as they relate to consumer experience with prepaid, gift, credit, and debit cards. The report brings together various aspects of consumers’ experience with the different payment methods covered, as well as relevant behavioral habits and attitudes. Readers of the report will get an idea of how consumers use various payment cards, how they view card features, and the challenges that they encounter.
“The past 18 months have seen an unprecedented shift in consumer payment behaviors and attitudes, driven by disruptive factors including the COVID-19 pandemic, product shortages, and the accelerated adoption of online shopping. Tracking and understanding the shifts in consumer preferences is instrumental to planning for the future and creating innovative payments solutions that satisfy consumers’ everchanging needs.” – Amy Dunckelmann, Vice President, Research Operations, Mercator Advisory Group.
