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Data for today’s episode is provided by Mercator Advisory Group’s report – North American PaymentInsights, U.S. – ATMs: No Fee for Me.
Gender & Age Matter with ATM Usage:
- Over half of women in the US have not made an ATM deposit in the past 12 months.
- Of all US consumers not making ATM deposits, their primary reason is they prefer a teller.
- 10% of US consumers are “not sure how to make a deposit at an ATM.”
- Consumers would rather deposit a $1000 check with a teller than a $50 check.
- Age is a huge determinant for ATM use: 63% of adults 55+ years old prefer to use a bank teller.
- In contrast, 31% of adults 18-34 years old use a bank teller.
- Similarly, 16% of 55+ year olds use mobile deposit vs. 27% of adults 18-34 years old.
Mercator Advisory Group’s most recent consumer survey report, ATMs: No Fee for Me, from the 2019 Technology Survey of the bi-annual North American PaymentsInsights series, examines U.S. consumers’ current use of and perspective on ATMs.
The report, which is based on an online panel survey administered to 3,006 U.S. adults in November-December 2019, presents results from questions exploring how adults in the United States use ATMs for cash withdrawals, deposits, and other transaction types. It also presents data on their opinions about paying ATM fees and methods of authenticating users at the ATM.