When shopping in a store and using a phone to shop online:
- 7% of consumers in 2017 decided not to make a purchase at all.
- 2% of consumers made their purchase at another physical store.
- 26% of consumers made their purchase at an online retailer.
- 66% of consumers made their purchase at that physical store.
Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – Mobile Payments: Greater Value Needed for Widespread Adoption
About this report
The study finds that nearly half of all consumers and two-thirds of young adults report ordering ahead for goods and services for pickup in stores online or by mobile device. More consumers now order ahead online (32%) than by mobile (24%), but young adults are more likely to order by mobile (45%) than online by computer or laptop (38%). While more order ahead from fast food or coffee retailers than any other category, casual dining restaurants, apparel, footwear or other accessories, department stores and supermarkets or groceries are other popular types of retailers for ordering ahead.