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Data for today’s episode is provided by Mercator Advisory Group’s Viewpoint: Cardless Issuance: Key to Digital Transformation Strategy
How Often Consumers Use Merchant Wallets:
- 20.1% of consumers who use merchant wallets do so daily.
- 27.1% of consumers who use merchant wallets do so a few times a week.
- 18.6% of consumers who use merchant wallets do so weekly.
- 17.2% of consumers who use merchant wallets do so a few times a month.
- 8.6% of consumers who use merchant wallets do so monthly.
- 8.5% of consumers who use merchant wallets do so a few times a year.
About Viewpoint
Digital issuance offers financial institutions the opportunity to provide a new account owner or an existing cardholder in need of a reissued card the opportunity to receive card credentials within minutes. This allows the
cardholder to transact right away, generating interchange income for issuers, and also provides an opportunity to encourage more card use through tokenized wallets. Digital issuance is not just a stand-alone feature, however.
It plays an important role in the support of other functionality that may be on issuers’ product roadmaps, including card controls, card-on-file management, cardless ATM access, and dynamic card verification value (dCVV).
This Viewpoint considers the value of digital issuance and what issuers will want to take into account as they consider digital issuance technology.
