PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Mastercard Paves the Pathway for Cross-Sector Partnerships

Shreyas Shaktikumar by Shreyas Shaktikumar
October 26, 2021
in Analysts Coverage, Partnerships
0
Mastercard Paves the Pathway for Cross-Sector Partnerships

Mastercard Paves the Pathway for Cross-Sector Partnerships

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

During the Money2020 conference, Mastercard announced its partnership with Bakkt, a digital asset marketplace, to enable Mastercard customers to engage in cryptocurrency transactions through a combination of Bakkt’s custodial wallets and Mastercard-branded crypto debit and credit cards. 

“Together with Bakkt and grounded by our principled approach to innovation, we’ll not only empower our partners to offer a dynamic mix of digital assets options,  but also deliver differentiated consumer experiences.”

Recognizing the growing interest in cryptocurrency amongst millennial (and younger age group) customers, Mastercard is leveraging the Bakkt partnership to allow its partners to offer loyalty programs and rewards in the form of cryptocurrency. Traditional rewards points would become interchangeable with cryptocurrency, and customers will have the option to convert crypto holdings to pay for purchases, creating an ecosystem that brings cryptocurrencies to the forefront of the consumer-card industry.

Overview by Shreyas Shaktikumar, Research Analyst at Mercator Advisory Group

Tags: BakktCredit Cardscross-sectorcryptocurrencyDebit Cardsdigital assetsLoyalty ProgramMasterCardPartnerships
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    digital payments

    Navigating the Future: Top Digital Payment Trends to Watch

    March 31, 2023
    scams

    As Scams Become Omnipresent, New Tools Can Help FIs Fight Back

    March 30, 2023
    item clearing

    As Check Volumes Decrease, Financial Institutions Need to Consider Alternative Clearing Options

    March 29, 2023
    payments friction

    Too Much Payments Friction Can Lead to Customer Chafing

    March 28, 2023
    online fraud

    Understanding the Cost of Online Fraud and How to Prevent It

    March 27, 2023
    live shopping, ebay

    Q&A: eBay Exec on Live Shopping and the Future of Payments

    March 24, 2023
    AI and Biometrics in Regulatory Compliance in Finance

    The Importance of AI and Biometrics in Regulatory Compliance in Finance

    March 23, 2023
    Everyone Benefits from the Real-Time Payment Networks  

    Everyone Benefits from the Real-Time Payment Networks  

    March 22, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result