PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Papa John’s Hits 20 Million Member Mark For Customer Loyalty

Raymond Pucci by Raymond Pucci
July 19, 2021
in Analysts Coverage, Customer Experience
0
Papa John’s Hits 20 Million Member Mark For Customer Loyalty

Papa John’s Hits 20 Million Member Mark For Customer Loyalty

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Customer loyalty and QSRs (Quick Service Restaurants ) go together like…well…pizza and pepperoni. So it’s no surprise that Papa John’s has made it into the upper ranks of the largest loyalty programs. Typically integrated into a restaurant’s mobile order and pay apps, consumers that collect loyalty points spend more and visit more frequently than non-loyalty customers. It’s a tried and true formula to enhance customer engagement and gain a better understanding of their purchase habits and preferences.

Other big programs that have over 20 million include Domino’s, Dunkin’, and Starbucks. Recently, McDonald’s went national with its loyalty program and they should expect to reach these lofty levels before too long.

The following excerpt from a Restaurant Business article reports more on the topic:

Papa John’s on Tuesday said that its Papa Rewards loyalty program hit 20 million members, a key milestone that was driven at least in part by consumers becoming more frequent buyers of delivery pizza during the pandemic.

It’s a milestone reached by a relatively small number of chains—Starbucks, Panera Bread and Domino’s among them—but one that could become more common in the coming years as a growing number of big chains start getting on board the loyalty bandwagon. McDonald’s this week, for instance, is expected to debut its loyalty program, one that could instantly have millions of members given the popularity of its app.

Papa John’s program, called Papa Rewards, made its debut in 2010. Two years ago it had 12 million members. That number has soared since then as the chain’s sales recovered and consumers ordered a lot more pizza. The chain’s domestic system sales climbed 16%.

Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group

Tags: commerceCustomer LoyaltyLoyaltyLoyalty ProgramPapa John'sQSRRewards
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    digital payments

    Navigating the Future: Top Digital Payment Trends to Watch

    March 31, 2023
    scams

    As Scams Become Omnipresent, New Tools Can Help FIs Fight Back

    March 30, 2023
    item clearing

    As Check Volumes Decrease, Financial Institutions Need to Consider Alternative Clearing Options

    March 29, 2023
    payments friction

    Too Much Payments Friction Can Lead to Customer Chafing

    March 28, 2023
    online fraud

    Understanding the Cost of Online Fraud and How to Prevent It

    March 27, 2023
    live shopping, ebay

    Q&A: eBay Exec on Live Shopping and the Future of Payments

    March 24, 2023
    AI and Biometrics in Regulatory Compliance in Finance

    The Importance of AI and Biometrics in Regulatory Compliance in Finance

    March 23, 2023
    Everyone Benefits from the Real-Time Payment Networks  

    Everyone Benefits from the Real-Time Payment Networks  

    March 22, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result