It’s not enough to just compete on menu and price anymore. QSRs and fast casual restaurants are realizing that customer satisfaction is more than about just a cup of coffee or a cheeseburger. Mobile apps have now reached a point where they can more effectively engage users via integrated features including advanced ordering and payment. Additionally, when apps have a loyalty component, they can keep customers coming back, even for multiple trips per day. Customers typically spend more when using a mobile app as well. The following MoneySense article compares how McDonald’s, Starbucks, and Tim Horton’s are using loyalty perks to give a jolt to their businesses.
Tims Rewards
- Earn rate: 1 Tims Rewards “point” per purchase
- Rewards redeemable at: After seven purchases
- Reward earned: Any size coffee, tea, or baked good
McCafé Rewards
- Earn rate: 1 McCafé sticker per hot beverage
- Rewards redeemable at: After seven purchases
- Reward earned: Any medium hot McCafé beverage
Starbucks Rewards
- Earn rate: 2 Stars per $1 spent
- Rewards redeemable at: 25 stars
- Reward earned: Syrups, coffee, baked goods, specialty drinks, sandwiches, salads, merchandise
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group
