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QSRs Competing More Heavily On Loyalty Program Perks

Raymond Pucci by Raymond Pucci
March 29, 2019
in Analysts Coverage, Merchant
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Dunkin’ and Mastercard Brew Up Autonomous Checkout

Dunkin’ and Mastercard Brew Up Autonomous Checkout

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It’s not enough to just compete on menu and price anymore. QSRs and fast casual restaurants are realizing that customer satisfaction is more than about just a cup of coffee or a cheeseburger. Mobile apps have now reached a point where they can more effectively engage users via integrated features including advanced ordering and payment. Additionally, when apps have a loyalty component, they can keep customers coming back, even for multiple trips per day. Customers typically spend more when using a mobile app as well. The following MoneySense article compares how McDonald’s, Starbucks, and Tim Horton’s are using loyalty perks to give a jolt to their businesses.

Tims Rewards

  • Earn rate: 1 Tims Rewards “point” per purchase
  • Rewards redeemable at: After seven purchases
  • Reward earned: Any size coffee, tea, or baked good

 

McCafé Rewards

  • Earn rate: 1 McCafé sticker per hot beverage
  • Rewards redeemable at: After seven purchases
  • Reward earned: Any medium hot McCafé beverage

 

Starbucks Rewards

  • Earn rate: 2 Stars per $1 spent
  • Rewards redeemable at: 25 stars
  • Reward earned: Syrups, coffee, baked goods, specialty drinks, sandwiches, salads, merchandise

Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group

Tags: Customer RetentionLoyalty ProgramMerchantQSR
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