There are many different card processors out there, each competing for merchants’ business. While it’s important to consider things like fees and transaction rates, it’s also important to choose a provider that offers excellent customer service. After all, if something goes wrong with a transaction, you’ll want to be able to talk to someone who can help you resolve the issue quickly and efficiently. And if you ever have any questions about how to use the system, you’ll want a customer service representative who is patient and knowledgeable.
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Data for today’s episode is provided by Mercator Advisory Group’s Report: Smart Point-of-Sale Terminals: A Rapid Transformation of Payments Acceptance
Reasons U.S. Small Businesses Choose Primary Card Processors
- 39% of companies chose a primary card processing provider because of lower total cost.
- 31% of companies chose a primary card processing provider because of superior customer service.
- 30% of companies chose a primary card processing provider because of better reporting systems.
- 28% of companies chose a primary card processing provider because of the ease of setting up the processing service.
- 27% of companies chose a primary card processing provider because of the speed of setting up the processing service.
Mercator Advisory Group’s most recent report, Smart Point-of-Sale Terminals: A Rapid Transformation of Payments Acceptance provides insight into this exciting new technology, and what every merchant needs to know about it.
‘Smart terminals’ is a relatively new term in the payments lexicon, but one that is becoming more widely discussed among merchants of all sizes, types, and categories. The strategy that drives orchestration is nothing less than a paradigm shift in the way that merchants view payment service providers. Rather than conduct due diligence to select a “best-of-breed” service provider for each functional area within payments, orchestration allows merchants of all sizes and scales to offer their customers a smooth shopping experience, be it digital, in-person, or other channels. The growing diversity in payment methods, including contactless and e-wallets, creates an environment where having the right partner is paramount towards achieving your payments and overall business goals. The right payments partner will equip a merchant with the necessary capabilities to operate in this rapidly digitizing business environment, where automation and frictionless experiences are vital in ensuring customer satisfaction and loyalty. Similarly, in order to help merchants provide these services, processors and other payments stakeholders must update their own services and products to keep up with the latest demands of the consumer market and regulatory requirements.
“This is a highly relevant and impactful report,” stated the author of the report, Shreyas Shaktikumar, Senior Analyst in the Merchant Services and Acquiring practice at Mercator Advisory Group. “We are following this trend among a number of similar technology trends that are making payments a frictionless and invisible part of our everyday activities.”