PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Restaurants Putting More Loyalty Programs On The Menu

Raymond Pucci by Raymond Pucci
March 8, 2021
in Analysts Coverage, Customer Experience
0
Fast Food - Fast to Adapt

Fast Food - Fast to Adapt

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

As restaurants try to rebound from the pandemic’s restrictions, customer loyalty will be playing a major role. Quick Service Restaurants (QSRs) and Fast Casual categories are the sweet spot of mobile app-based loyalty programs. Customer data that reveals future buying behavior is a big part of the reason.

Chains such as Domino’s, Dunkin’, and Starbucks are among the most widely programs adopted by consumers. Their customers are highly engaged through the gamification methods and personalized marketing used to drive more frequent visits and higher average transactions. Not surprisingly many other eateries are following suit. Savvy diners can take advantage of plentiful free food and beverages in a highly competitive restaurant chain market.

Restaurant chains are giving more stuff to their customers than ever before so they can get their data.

Several different restaurant chains, including giants McDonald’s and Burger King, are currently testing loyalty programs in the U.S., and a number of others—including the aforementioned chains’ rival, Wendy’s—recently debuted their programs.

In addition, the chains can offset some of the data they’re losing to third-party delivery providers that have grown by leaps and bounds over the past year.

Unsurprisingly, a number of chains are getting on board, including the major fast-food players. Wendy’s introduced its Wendy’s Rewards loyalty program last year. The program has 3 million members, and the company recently hired Kevin Vasconi away from Domino’s to be its chief information officer. One of his primary tasks will be to build the burger chain’s data analytics team.

Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group

Tags: Burger Kingcustomer experienceCustomer LoyaltyLoyalty ProgramMcDonaldsMobile ApprestaurantsRewardsWendy's
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    live shopping, ebay

    Q&A: eBay Exec on Live Shopping and the Future of Payments

    March 24, 2023
    AI and Biometrics in Regulatory Compliance in Finance

    The Importance of AI and Biometrics in Regulatory Compliance in Finance

    March 23, 2023
    Everyone Benefits from the Real-Time Payment Networks  

    Everyone Benefits from the Real-Time Payment Networks  

    March 22, 2023
    commercial payments

    Optimizing Commercial Payments in the Digital Age

    March 21, 2023
    cross-border payments

    Cross-Border Payments: Fighting
    E-Commerce Fraud Using Data

    March 20, 2023
    fraud, ChatGPT-4

    How to Fight Fraud While Still Enabling a Great Online Customer Experience

    March 17, 2023
    RTP

    Financial Institutions Without an RTP Strategy Risk Being Left Behind

    March 16, 2023
    visa chargeback

    New Visa Chargeback Guidelines Will Be a Game Changer

    March 15, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Payoneer eBook: