Incremental spend from loyalty programs is… modest
Data for this episode of Truth in Data provided by Mercator Advisory Group's report Shopping Behavior, Channel Usage, and Loyalty: How ...
Tag: Loyalty Program
Since Tokenization Makes Consumer Tracking Hard, Loyalty Programs Are Needed
This article in QSR provides a technical description of how card-to-token mapping is implemented. After showing that it is unlikely ...
Millennials Play Favorites—And Prefer Gift and Prepaid Card Rewards
There is a massive number of millennials in the United States. According to the latest population projections by the U.S. ...
Credit Card Customer Loyalty: Buy With Rewards or Earn With Service?
Rewards are great, but do they buy loyalty or cause attrition when the next great offer comes along? Surveys universally ...
Four Reasons Why AI Will Change Card Loyalty Forever
Artificial intelligence (AI) is not a “here today, gone tomorrow” trend. It’s going to become an invaluable tool which transforms ...
Target Checking Out New Loyalty Program
Big retailers are scrambling to generate both in-store traffic as well as online activity and Target is no exception. So ...
Is the Singapore Airlines Blockchain Loyalty Program Too Good to be True?
The original press release from Singapore Airlines suggests a very simple blockchain implementation, yet this article in e27 suggests that ...
Macy’s To Exit Plenti Loyalty Program
Macy’s, one of the charter members of the Plenti merchant coalition program will be leaving the group. As the following ...
Relationship Between Brands and Gift Cards
In this episode of the PaymentsJournal Podcast we talk with Teri Llach, CMO Blackhawk Network about the relationship between brands ...
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