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Data for today’s episode is provided by Mercator Advisory Group’s Report: North American PaymentsInsights, U.S.: Data Summary Report; ATM Usage and Preferences
The Data Around Consumer Interest in New ATM Transaction Types:
- 58% of U.S. consumers are interested or very interested in using an ATM to withdraw cash in more specific denominations.
- 41% of consumers are interested or very interested in using an ATM to receive special retail offers, like coupons and ticket discounts.
- 41% of consumers are interested or very interested in using an ATM to increase their daily limit for cash withdrawal.
- 36% of consumers are interested or very interested in using an ATM to transfer money to another person’s account at the same bank.
- 36% of consumers are interested or very interested in using an ATM to pay household bills for accounts registered with the bank.
- 35% of consumers are interested or very interested in using an ATM to cash a payroll check by inserting it into the ATM.
About Report
Mercator Advisory Group’s most recent report, North American PaymentsInsights, U.S.: Data Summary Report; ATM Usage and Preferences documents consumers’ current usage metrics of ATMs in the U.S. national market. The survey of 3,000 U.S. adults (December 2020) represents a continuation of a series of consumer and business surveys conducted annually by Mercator Advisory Group since 2009.
This Data Summary Report presents the survey results for U.S. consumers’ use of ATMs, through commonly-used graphs with core demographic breakdowns, for easy incorporation in planning/analysis documents. This is just one of multiple Data Summary and Analysis Reports on the United States for program subscribers from this survey, on topics including Buy Now, Pay Later lending, bill payment, subscription buying, fraud experiences, and effects of the COVID-19 pandemic.
“These survey results provide up-to-date baseline data for financial institutions and other stakeholders serving the U.S. market,” stated Amy Dunckelmann, Vice President, Research Operations at Mercator Advisory Group. “The U.S. continues as a dynamic market for the ATM industry.”
