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The Most Common Subscription Types Among Consumers:

PaymentsJournal by PaymentsJournal
August 16, 2021
in Subscriptions, Truth In Data
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Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left of your screen to receive notifications as soon as the episode publishes.

Data for today’s episode is provided by Mercator Advisory Group’s Report: 2021 U.S. North American PaymentsInsights: Subscriptions, Bill Pay, and Consumer Fraud Experience

The Most Common Subscription Types Among Consumers:

  • More than two-thirds (69%) of consumers hold a subscription to a service.
  • 49% of consumers currently subscribe to a video streaming service. 
  • 27% of consumers currently subscribe to a music streaming service. 
  • 16% of consumers currently hold news or magazine subscriptions.
  • 14% of consumers currently hold software subscriptions. 
  • 11% of consumers currently hold premium app subscriptions. 

About Report

Mercator Advisory Group has released a new primary research report titled 2021 U.S. North American PaymentsInsights: Subscriptions, Bill Pay, and Consumer Fraud Experience, summarizing findings from the North American PaymentsInsights survey of 3,001 U.S-based adults. The report aims to highlight the key findings from the survey as they relate to consumer experience with subscriptions, bill pay, and fraud. The report brings together various aspects of how U.S. consumers interact with the payments ecosystem to pay for subscriptions and recurring bills, as well as their experiences with fraud in the past year. The report highlights consumers’ experience and attitudes towards various fraud events, which have seen increased relevance with the radical expansion of card-not-present transactions during the pandemic. Readers are presented with summary findings regarding consumer behaviors and inclinations, as they vary across different demographic cohorts of consumers.

“The accelerated expansion of online shopping and the associated rise in card-not-present transactions during the pandemic has led to an increased incidence of fraud events. This makes it vital for card networks, issuers, financial institutions, merchants, and other players in the payments space to update their fraud prevention solutions to maintain consumer confidence in the safety of their products.” – Amy Dunckelmann, Vice President, Research Operations, Mercator Advisory Group.

Tags: Consumer Behaviorstreamingsubscriptions
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