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Data for today’s episode is provided by Mercator Advisory Group’s Report: 2022 North American PaymentsInsights: Navigating Mobile Payment Technology Adoption
Top Digital Wallet Use Cases:
- 64% of consumers have made a payment through a food delivery service such as Uber Eats or Grubhub.
- 57% of consumers have made a payment through Uber, Lyft, or other transportation services.
- 53% of consumers have made a payment through a gaming app (purchases within the mobile gaming app.)
- 42% of consumers have made a payment through Fandango, Ticketmaster, or other ticketing apps.
- 42% of consumers have made a payment through OpenTable Pay, Tabbed Out, or other restaurant apps.
- 41% of consumers have made a payment through Airbnb, VRBO, or other hotel, lodging, or vacation rental services.
About Report
Mercator Advisory Group’s most recent report, 2022 North American PaymentsInsights: Navigating Mobile Payment Technology Adoption, analyzes the informed and savvy shopper’s preferences and influences regarding use of mobile payment technology and digital payment adoption. Purchasing behaviors of consumers are highlighted and compared as they make purchases in stores, in apps, and on the web.
The report is based on the North American PaymentsInsights survey, administered in 2021 to a U.S. nationally representative sample of 3000 consumers, ages 18 years or older.
“User preferences are vital influences on smartphone adoption, which seem to be a low-risk option for most. However, the adoption of digital wallet technology seems to be a concern for some.” says Amy Dunckelmann, VP, Research Operations at Mercator Advisory Group.
