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Data for today’s episode is provided by Mercator Advisory Group’s Report: 2022 North American PaymentsInsights: Navigating Mobile Payment Technology Adoption
Top Mobile Phone Activities While In-store Shopping By Generation:
- 78% of millennials (ages 25-40) have used their mobile phone to read user reviews of items that interest them while shopping in a store.
- In comparison, just 55% of Boomers (ages 57-75) have used their mobile phone to read user reviews of items that interest them while shopping in a store.
- 84% of millennials have used their mobile phone to research a product in more detail while shopping in a store.
- In comparison, just 69.5% of Boomers have used their mobile phone to research a product in more detail while shopping in a store.
- 78% of millennials have used their mobile phone to check prices online for items that interest them while shopping in a store.
- In comparison, just 70.1% of Boomers have used their mobile phone to check prices online for items that interest them while shopping in a store.
About Report
Mercator Advisory Group’s most recent report, 2022 North American PaymentsInsights: Navigating Mobile Payment Technology Adoption, analyzes the informed and savvy shopper’s preferences and influences regarding use of mobile payment technology and digital payment adoption. Purchasing behaviors of consumers are highlighted and compared as they make purchases in stores, in apps, and on the web.
The report is based on the North American PaymentsInsights survey, administered in 2021 to a U.S. nationally representative sample of 3000 consumers, ages 18 years or older.
“User preferences are vital influences on smartphone adoption, which seem to be a low-risk option for most. However, the adoption of digital wallet technology seems to be a concern for some.” says Amy Dunckelmann, VP, Research Operations at Mercator Advisory Group.
