Mobile shopping is here to stay, with 92% of consumers saying that they would continue to use their mobile device in-store to help them secure the best deal, according to Klarna’s recent Mobile Shopping Report.
“Consumers are increasingly mobile-oriented when it comes to how they shop and engage with the brands they love. They are not just using their phones to shop online — they’re also using them in-store to research products, search for price comparisons, and more,” says Raji Behal, head of US Partner Success with Klarna.
When it comes to payments, 73% of shoppers embrace digital cards for online shopping, and that number is higher among millennials at 81%.
According to Behal, “”This preference towards mobile is driving significant behavioral changes among consumers, who can access the world at their fingertips and are therefore demanding greater convenience and flexibility while shopping.”
Overview by Don Apgar, Director, Merchant Services Advisory Practice at Mercator Advisory Group
