Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – Mobile Payments: Still Waiting for Broader Adoption in the U.S.
About this report
This study, based on Mercator Advisory Group’s CustomerMonitor Survey Series payments survey conducted using an online panel of 3,002 U.S. adults in June 2018, examines the demographic shift and changing landscape of web-enabled mobile users, consumer use of mobile devices for making payments and shopping online and in stores, use of in-app payments, related payment features including e-couponing, e-receipting, and e-loyalty as well as alerts and emerging digital platforms such as voice-activated conversational interfaces and wearables for payments.
Mercator Advisory Group takes a look at how consumers compare the experience of using a mobile payment app vs a plastic card
