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Data for today’s episode is provided by Mercator Advisory Group’s Report: 2021 U.S. North American PaymentsInsights: The State of the Consumer Market – Prepaid/Gift, Credit, and Debit Cards
Most Important Reward Offered by Credit Card Issuers as Perceived by Consumers:
- Cashback on purchases was perceived to be the important rewards by the highest share of credit users who participate in credit card rewards options.
- 41% of credit card rewards recipients report that cashback based on total purchases are the most valuable rewards program.
- 23% of credit card rewards recipients report that redeemable points for non-travel rewards are the most valuable rewards program.
- 15% of credit card rewards recipients report that the flexibility to redeem rewards in multiple categories is the most valuable rewards program.
- 6% of credit card rewards recipients report that redeemable points for travel discounts or free travel is the most valuable rewards program.
Mercator Advisory Group has released a new primary research report titled 2021 U.S. North American PaymentsInsights: The State of the Consumer Market – Prepaid/Gift, Credit, and Debit Cards, summarizing the findings from the Summer 2021 North American PaymentsInsights survey of 3,001 U.S-based adults. The report aims to highlight the key findings from the survey as they relate to consumer experience with prepaid, gift, credit, and debit cards. The report brings together various aspects of consumers’ experience with the different payment methods covered, as well as relevant behavioral habits and attitudes. Readers of the report will get an idea of how consumers use various payment cards, how they view card features, and the challenges that they encounter.
“The past 18 months have seen an unprecedented shift in consumer payment behaviors and attitudes, driven by disruptive factors including the COVID-19 pandemic, product shortages, and the accelerated adoption of online shopping. Tracking and understanding the shifts in consumer preferences is instrumental to planning for the future and creating innovative payments solutions that satisfy consumers’ ever changing needs.” – Amy Dunckelmann, Vice President, Research Operations, Mercator Advisory Group.