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Data for today’s episode is provided by Mercator Advisory Group’s report – North American PaymentInsights, U.S. – ATMs: No Fee for Me.
Women Use These Two Payment Methods More Than Men:
- Debit cards and store cards.
- 70% of women use debit cards compared to 65% of men; 34% of women use store cards compared to 26% of men.
- Men (17%) tend to use ATM-only cards more than women (13%).
- Overall, Paypal (61%) is more popular among US households than credit cards (51%).
- However, PayPal has low frequency compared to credit and debit cards: it’s used less often.
- Store cards are the only payment method that are both low incidence and low frequency: they’re not very popular or frequently used.
- Charge cards, reloadable prepaid, and ATM-only cards are low incidence and high frequency, implying they have smaller but dedicated audiences.
About Report
Mercator Advisory Group’s most recent consumer survey report, ATMs: No Fee for Me, from the 2019 Technology Survey of the bi-annual North American PaymentsInsights series, examines U.S. consumers’ current use of and perspective on ATMs.
The report, which is based on an online panel survey administered to 3,006 U.S. adults in November-December 2019, presents results from questions exploring how adults in the United States use ATMs for cash withdrawals, deposits, and other transaction types. It also presents data on their opinions about paying ATM fees and methods of authenticating users at the ATM.
