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Data for today’s episode is provided by Mercator Advisory Group’s report – Tech Forward Shoppers: A Retailer’s Dream.
How do loyalty power users pay?
- Credit & debit spend for consumers enrolled in 12 to 21 merchant loyalty programs is relatively equal
- But usage of store credit credit cards separate heavy (41%), medium (29%), and lightly (16%) enrolled consumers
- Charge cards are also used predominently by consumers enrolled in 12 to 21 merchant loyalty programs (29%)
- Only 13% of consumers who enrolled in 4 to 11 merchant loyalty programs use a carge card
- 63% of consumers “heavily” enrolled in merchant loyalty programs report increased store visits
- 65% of consumers “heavily” enrolled in merchant loyalty programs report increased spend
About this report
Mercator Advisory Group’s latest Primary Data report, Tech Forward Shoppers: A Retailer’s Dream is the based on the company’s 2019 Buyer PaymentsInsight Survey (formerly Customer Merchant Experience Survey). The online survey of 3,000 U.S. adult consumers, which was conducted in March 2019, explores consumers’ merchant experiences as they shop in-store, online, and via mixed channels. The survey was designed with the goal of defining and highlighting consumer expectations for optimal experiences with merchants.
This third report of three on the survey’s findings looks more specifically at the emerging behavior patterns of customers as they shop in-store, online, via mobile. The report’s analysis of the findings offers insights into how consumers shop, how their attitudes toward technology impact their shopping behavior, and how loyalty program membership drives the way they shop.
