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Data for today’s episode is provided by Mercator Advisory Group’s report – Tech Forward Shoppers: A Retailer’s Dream.
Tech forward consumers belong to a greater number of loyalty programs:
- Most consumers report belonging to grocery loyalty programs, roughly equally
- Tech forward shoppers belong to a broader range of loyalty programs vs. average
- 45% of tech forward consumers belong to an entertainment (ie. movies) loyalty program vs. 28% average
- 51% of tech forward consumers belong to a specialty food shop loyalty program vs. 29% average
- 54% of tech forward consumers belong to a fast food loyalty program vs. 32% average
- 60% of tech forward consumers belong to a warehouse/club store vs. 44% average
- 58% of tech forward consumers belong to an online-only retailer vs. 42% average
About this report
Mercator Advisory Group’s latest Primary Data report, Tech Forward Shoppers: A Retailer’s Dream is the based on the company’s 2019 Buyer PaymentsInsight Survey (formerly Customer Merchant Experience Survey). The online survey of 3,000 U.S. adult consumers, which was conducted in March 2019, explores consumers’ merchant experiences as they shop in-store, online, and via mixed channels. The survey was designed with the goal of defining and highlighting consumer expectations for optimal experiences with merchants.
This third report of three on the survey’s findings looks more specifically at the emerging behavior patterns of customers as they shop in-store, online, via mobile. The report’s analysis of the findings offers insights into how consumers shop, how their attitudes toward technology impact their shopping behavior, and how loyalty program membership drives the way they shop.
